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theQ lets you take photos your way, so it makes sense that the end result should look exactly the way you want it to. That's why theQ offers a huge variety of post-production effects to apply to your photos automatically. You apply filters online via theQ website, or on your phone via theQ app. theQ offers everything you need to imprint your character onto your photos.

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Equipped with onboard 3G, theQ pushes all your photos wirelessly to your favorite social networking sites. Just tell it which sites you use and you can forget about uploading ever again. Seriously, you'll never have to plug your camera into your computer again, or trawl through your folders for decent shots. Saving and uploading is instant and automatic. Which leaves you with more time for taking pictures.

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With theQ, you can lose yourself in the shot – but you'll never lose those shots, as they're all saved online automatically in theQ LAB. Want to apply filters to your pictures to make them look even better? Use theQ LAB to pick your favorite, or randomise them if you feel like mixing things up. You can share every picture you take automatically with theQ. You just need to visit theQ LAB – from here, you can tell your camera which social networks you'd like to share those awesome shots with. Basically, you're out in the field, theQ LAB is back in the...well, the lab. It does all the boring work so you don't have to!